Healthcare Tech Pivot

PROJECT IN-DEPTH DESCRIPTION

PLATFORM DESCRIPTION

A web-based healthcare software platform was developed and deployed in Brazil to connect companies, their employees (as patients), and healthcare clinics in the country. The multi-sided platform adheres to strict governmental regulations which determine mandated exams and frequency for each type of employee-labour risk exposure.

Exams are automatically (through company-specific approval rules) or manually requested within a web-based application, and the demand is routed to specific clinics in each city. Exam results and clinical observations are inputted at the clinic level, and are available for medical staff only, according to regulations. The platform monitors the status of all employees as patients and suggests specific exam sets according to business and employee profiles as they dynamically change.

Decision trees are used to determine specific software behaviours according to each patient’s medical history, condition, risk exposure profile, and employment status.

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THE SOLUTION - IN NUMBERS

More than 65,000 patient user-profiles

793 corporate user-profiles (companies own the patient relationship, as their employers)

More than 178,000 exams per year (2020)

882 healthcare clinic user-profiles

323 different cities covered

155 different exams types

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TEAM'S RESPONSIBILITIES

General platform business model design

Pricing strategy

Novel opaque exam pricing methodology to connect both sides of the platform

High-level software product design (platform interactions, profiles, and data strategy)

Financial processing feature design

Financial processing software

development

Messaging (mailing) software development

Data analysis and reporting design and execution

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